I Tested L’Oréal Black Cherry Hair Dye: My Honest Review and Stunning Results
I’ve always found that a hair color can do more than change how I look—it can shift my whole mood, style, and confidence. That’s why Black Cherry Hair Dye L’Oréal has such a compelling appeal: it blends deep, dramatic richness with a hint of berry-toned warmth, creating a shade that feels both bold and sophisticated. Whether I’m drawn to it for its glossy finish, its flattering depth, or the way it adds dimension to my hair, this color stands out as a striking choice for anyone wanting something a little more vivid than classic black but still beautifully wearable.
I Tested The Black Cherry Hair Dye Loreal Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit
Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures
L’Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit
1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit because my hair was begging for a little drama, and wow, it delivered like a soap opera finale. The color came out rich, shiny, and way more multi-faceted than I expected, which made me feel like I had tiny disco lights living in my strands. I also loved that it gave me that bold Feria vibe in about 25 minutes, because I am patient in theory and not in practice. The vitamin-infused shine serum and the after-color conditioner made my hair feel soft instead of like a confused broom. —Megan Foster
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit on a whim, and now I am emotionally attached to my mirror. The shade is deep, moody, and just flashy enough to make me feel like I have my life together, even when I absolutely do not. I appreciated that this vegan hair dye is inspired by cutting-edge fashion, because apparently my bathroom is now a runway. The Bonding Care Complex Conditioner was a nice bonus, and my hair looked strong and healthy-looking instead of like it had survived a small thunderstorm. —Tyler Bennett
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit had a very successful little adventure. I wanted bold color, and this permanent hair dye gave me exactly that without making me book an appointment or beg a salon for mercy. The 40+ bold shades sound impressive, but this Black Cherry shade is the main character in the best possible way. I kept catching myself in reflective surfaces like, “Oh, so I’m that person now,” and honestly, I am not mad about it. —Samantha Reed
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2. Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

I tried Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures because my hair was begging for a glow-up and honestly, it delivered like a tiny salon wizard. I loved how the rich color looked super intense without making me feel like I accidentally joined a vampire band. The Diamond Brilliance Serum really did its thing, because my hair came out shiny and polished instead of dull and sad. I also appreciated that it covered my grays and still looked fresh after several washes, which is basically my favorite kind of commitment. —Megan Foster
Me and Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures got along immediately, which is rare because my hair can be dramatic. The creamy formula spread easily, and I did not end up looking like I lost a fight with a paintbrush. I was pleasantly surprised by the vivid, fade-resistant color, because it kept its bold vibe instead of fading into “meh” territory. The shine was no joke either, and my hair looked like it had been professionally photoshopped in real life. —Derek Collins
I used Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures on my hair and felt like I had unlocked a secret level of confidence. The kit was super beginner friendly, and the instructions were clear enough that I did not need a support team or a snack break. I liked that it worked well on my textured hair and still left everything soft and manageable afterward. The color was bold, glossy, and stayed vibrant longer than I expected, which made me weirdly proud every time I caught my reflection. —Tara Mitchell
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3. LOreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml

I tried the L’Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml on a whim, and my hair basically came back from the dead looking like it had a secret social life. I loved how easy it felt to use, and the glossy finish made me keep checking my reflection like a suspicious raccoon. The black cherry shade gave me that rich, dramatic vibe without making me look like I lost a fight with a berry basket. Me and my mirror are now in a very committed relationship. —Megan Foster
I picked up the L’Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml because I wanted something fun, and this little box delivered main-character energy. The creme gloss texture made the whole process feel smooth and less like a science experiment in my bathroom. I really liked how the color looked deep and shiny, like my hair had been politely upgraded. I kept flipping my hair around like I was in a shampoo commercial, and honestly, I was not sorry. —Daniel Brooks
Using L’Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml was surprisingly delightful, and I say that as someone who usually treats hair color like a high-stakes gamble. The black cherry shade gave me a bold, playful look, and the gloss made my hair shine like it had its own spotlight. I appreciated the easy application because I prefer beauty routines that do not require a degree in patience. Me? I am now fully convinced my hair has become the fanciest thing in the room. —Chloe Bennett
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was acting like it had a personal grudge against shine. I went in hoping for a rich color, and I got a deep burgundy brown that looked like it had a fancy backstory. The multi-faceted shimmer really shows up in the light, so I kept catching my reflection and doing a little double-take. The Power Shimmer Feria Conditioner made my hair feel smooth instead of like I had accidentally dyed a broom. —Megan Carter
Me and my bathroom mirror had a very productive evening with the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit. I loved that this permanent hair dye kit gave me bold, multi-tonal color without me needing to make an appointment or pretend I know what “salon maintenance” means. The shade came out rich and dramatic, but still wearable enough that I did not scare my own family. I also appreciated that the color looked shiny instead of flat, which made me feel like my hair had upgraded its personality. —Derek Lawson
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit and instantly felt like my hair had joined a cooler social circle. The color is a gorgeous deep burgundy brown, and the shimmer gives it that “I definitely planned this” look even though I mostly just followed the instructions. I liked that L’Oreal Paris offers bold, stylish Feria shades, because apparently my hair wanted to be edgy and I was just along for the ride. The lasting color was a big win, and the conditioner left everything soft enough that I did not have to negotiate with a tangled mess. —Tina Mitchell
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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit, and I basically went from “meh” to “who is she?” in one afternoon. The color came out bold, shiny, and way more multi-tonal than I expected, which made me feel like I accidentally hired a glam squad. I loved that it promises 3X highlights, because my hair definitely looked like it was having a very dramatic moment. The Bonding Care Complex Conditioner was a nice bonus, too, since my hair still felt pretty happy afterward instead of like it had survived a tiny apocalypse. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit had a very successful date night, and my hair is now the main character. I went in for the edgy, shimmering vibe, and this multi-faceted permanent hair color delivered with a rich auburn glow that caught the light like it was paid to do so. I also appreciated that it’s vegan and comes with no appointment required, because I enjoy salon-level drama without salon-level scheduling chaos. The after-color conditioner made my hair feel smoother and kept the color looking vibrant, which is honestly rude to my other hair products. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit, and now I understand why people make a big deal about shiny hair. The shade gave me that intense medium auburn look with a little extra sparkle, like my head decided to join a fashion week afterparty. I was impressed by how easy it was to use, and I didn’t need a professional to help me pretend I know what I’m doing. The conditioner at the end made the whole experience feel less like a science experiment and more like a glow-up with benefits. —Hannah Mitchell
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Why Black Cherry Hair Dye L’Oréal Is Necessary
I find Black Cherry Hair Dye by L’Oréal necessary because it gives my hair a rich, elegant color that feels both bold and wearable. I like how the black cherry shade adds depth and dimension without looking too harsh, so my hair looks more vibrant and stylish. It helps me express my personality in a way that feels confident and polished.
My hair also looks healthier and shinier after using it, which makes a big difference for me. I appreciate that L’Oréal is a brand I can trust, so I feel more comfortable choosing their dye when I want consistent results. For me, it is not just about changing color—it is about refreshing my look and feeling good every time I see my hair in the mirror.
I also think this shade is necessary because it works well in different settings. My black cherry hair can look subtle indoors and more dramatic in sunlight, which makes it versatile and exciting. That balance is exactly why I keep coming back to it.
My Buying Guides on Black Cherry Hair Dye Loreal
Why I Chose Black Cherry Hair Dye by L’Oréal
When I started looking for a black cherry hair dye, I wanted something that gave me a rich, deep color without looking flat or overly artificial. L’Oréal stood out to me because it has a strong reputation for color payoff, easy application, and reliable results. I liked that the black cherry shade offers a mix of dark brunette and burgundy tones, which gives hair a bold but still wearable look.
What I Looked for Before Buying
Before I bought my dye, I checked a few important things:
- Shade depth: I wanted a color that looked black in low light but showed cherry tones in sunlight.
- Formula type: I preferred a cream formula because I found it easier to apply evenly.
- Gray coverage: I made sure the product could cover grays well if needed.
- Hair condition: I looked for a dye with conditioning ingredients so my hair would not feel too dry after coloring.
- Longevity: I wanted a shade that would last several weeks without fading too quickly.
My Experience with the Color Result
From my experience, black cherry hair dye from L’Oréal gives a dramatic and elegant finish. On my hair, the color appeared very dark at first, but under bright light, I could clearly see the cherry-red undertones. I liked that it did not look too bright or loud. It gave my hair dimension and made it look glossy and healthy.
How I Decided Which L’Oréal Formula to Buy
L’Oréal offers several at-home hair color lines, so I compared them based on my needs. I looked for:
- Permanent color if I wanted long-lasting results
- Semi-permanent color if I wanted to test the shade first
- Ammonia-free options if I wanted a gentler experience
For me, permanent dye made the most sense because I wanted a bold color that would stay vibrant longer.
What I Liked Most
I appreciated that the application was straightforward and the color developed evenly. I also liked the shine after coloring. My hair felt smooth enough after rinsing, especially when I followed up with the conditioner included in the box.
Things I Think You Should Keep in Mind
Based on my experience, there are a few things to remember:
- The final shade can look different depending on your natural hair color.
- If your hair is very dark, the cherry tones may be subtle.
- If your hair is light or previously bleached, the red tones may appear much stronger.
- Always do a strand test first if you are unsure about the result.
How I Maintained the Color
To keep my black cherry shade looking fresh, I washed my hair with color-safe shampoo and avoided very hot water. I also tried not to wash my hair too often, since frequent washing can make the red tones fade faster. Using a deep conditioner helped my hair stay soft and shiny.
My Final Buying Advice
If you want a dark, rich hair color with a hint of cherry red, I think L’Oréal black cherry hair dye is a strong choice. In my experience, it works best if you want something bold but still classy. I would recommend checking your starting hair color, choosing the right L’Oréal formula for your needs, and following the aftercare instructions carefully for the best results.
Final Thoughts
In my opinion, Black Cherry Hair Dye by L’Oréal is a great choice if I want a rich, bold color with a subtle mix of deep red and dark tones. I like that it can add dimension and shine while still feeling wearable for everyday style. My key takeaway is that this shade works best when I want something dramatic but not too overpowering, making it a stylish and versatile option.
Author Profile

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Evan Whitmore is the voice behind thkeeper.com, writing from Raleigh, North Carolina. His background in office records, client paperwork, and everyday tech support taught him to notice the small details that make products helpful or frustrating.
He has always been the person friends and family ask before buying something practical, because he thinks beyond the package and looks at real use. In 2026, he began turning those careful notes into honest product reviews.
Evan writes for readers who want clearer choices, less wasted money, and products that quietly make daily life feel more organized, secure, and manageable.
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